Post by account_disabled on Jan 23, 2024 0:47:51 GMT -5
Let's talk about how we moved from search results containing only websites to “Zuckerberg's galaxy.” Dmitry Klyushnik, Head of SEO at iProspect agency , tells how to promote when the user prefers simple texts and visual content. Let's look at which approaches no longer work and where there are unoccupied niches. Reading time: 18 minutes How user behavior has changed Working with users every step of the way Audience Research Preparing the content structure Audience Capture Video What content to make Working with Images AMP pages Bonus: Other Things to Consider Dmitry Klyushnik Dmitry Klyushnik, Head of SEO agency iProspect How user behavior has changed Just 10 years ago, the main task of an SEO specialist was to catch the user in the search results and bring him to the site.
Now everything Fax Lists has become much more complicated. Therefore, before moving on to the tips, let’s look at what and how changed along the user’s journey. This will help you understand which approaches are already outdated and which ones need to be adopted. 1. Content quality There was little informative, truly useful content in 2010-2016. In my experience, it could only be found in the first or second line of search results. Starting in 2017, the situation began to change for the better. This was influenced by major updates to search algorithms. All of them were aimed at combating low quality content. For example: Google Algorithms to Improve Content Quality The algorithms that appeared in 2018-2019 were already aimed at finding the ideal content among suitable content. One that will satisfy users as much as possible and will be displayed correctly on all types of devices: Algorithms that appeared in 2018-2019 2. Content consumption format Previously, users interacted with content primarily from computers.
Now, TVs with smart TVs, tablets, smartphones, smart speakers, etc. have been added to the “entry points.” Users now spend most of their time not on websites, but on social networks and instant messengers: Content consumption Because of this, the format of information that users consume is changing. There is more and more content with a small amount of text and an emphasis on the visual component. Figuratively speaking, we are moving into the “Zuckerberg galaxy”, where people are accustomed to information being conveyed to them as simply as possible. Content consumption format Ecommerce content is becoming increasingly visual 3. Changing the user journey Users now have many more ways to find information than before. If a person wants to know something about a brand or product, he will study not only the site, but also: look at reviews; will study reviews; honors the posts of opinion leaders; subscribe to the company's newsletter or news.
Now everything Fax Lists has become much more complicated. Therefore, before moving on to the tips, let’s look at what and how changed along the user’s journey. This will help you understand which approaches are already outdated and which ones need to be adopted. 1. Content quality There was little informative, truly useful content in 2010-2016. In my experience, it could only be found in the first or second line of search results. Starting in 2017, the situation began to change for the better. This was influenced by major updates to search algorithms. All of them were aimed at combating low quality content. For example: Google Algorithms to Improve Content Quality The algorithms that appeared in 2018-2019 were already aimed at finding the ideal content among suitable content. One that will satisfy users as much as possible and will be displayed correctly on all types of devices: Algorithms that appeared in 2018-2019 2. Content consumption format Previously, users interacted with content primarily from computers.
Now, TVs with smart TVs, tablets, smartphones, smart speakers, etc. have been added to the “entry points.” Users now spend most of their time not on websites, but on social networks and instant messengers: Content consumption Because of this, the format of information that users consume is changing. There is more and more content with a small amount of text and an emphasis on the visual component. Figuratively speaking, we are moving into the “Zuckerberg galaxy”, where people are accustomed to information being conveyed to them as simply as possible. Content consumption format Ecommerce content is becoming increasingly visual 3. Changing the user journey Users now have many more ways to find information than before. If a person wants to know something about a brand or product, he will study not only the site, but also: look at reviews; will study reviews; honors the posts of opinion leaders; subscribe to the company's newsletter or news.