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Post by account_disabled on Jan 23, 2024 1:27:25 GMT -5
CMO Citrus, the editors of Webpromo talked about digital marketing, competition in retail today, as well as how consumer behavioral factors have changed and what to talk about with the audience during the war. Citrus in an interview with Webpromo Valentina Komarova, SMO Citrus A year ago: resumption of work and adaptation to new conditions What does a year after the start of the full-scale Russian invasion mean for Citrus?
What conclusions did you draw during this Buy Bulk SMS Service period? Until February 24, 2022, the marketing department was faced with the task of completely switching to in-house implementation of advertising campaigns ( a team of professionals within the company - editor's note ) and abandoning cooperation with agencies. But in an instant, the strategy prescribed for the year became irrelevant. We had to adapt to new conditions, and on some issues,
Generally learn to build processes in the marketing department differently. Once the shock of the first days of a full-scale invasion had passed, we began to gradually resume work. The first stores opened their doors at the beginning of March 2022. As for marketing, we did everything based on the situation and the mood of society. After all, not a single expert has yet covered cases of “how to create a successful marketing campaign in war conditions.” By August 2022, we had already established constant communication with the audience and returned to full-time work.
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