Post by account_disabled on Feb 18, 2024 3:20:26 GMT -5
a football player? What, because I watch more football than water sports, I’ll buy the TV showing a football player? Exactly. While this study focused more on attention patterns of web browsers (which don’t automatically correlate to more sales), the better usability your eCommerce site can gain through designing around the appeal of your merchandise is still one worth pursuing and testing. Lastly, consider the product images themselves—in many ways, they are the biggest driver for sales outside of the minority of industries .
As my friend Henneke points out in this top-notch piece, this study has shown Buy TG Database that one of the strongest ways to increase the desire to own a product is to get it into the person’s hands. Selling online, business owners have to realize that a high quality image is their best bet to emulate this experience. As we’ve shown above, product descriptions must be nailed down too, but generally fall behind images in importance. Imagine running an eCommerce store with just product images or product descriptions—one would be feasible, the other wouldn’t.
Here’s a candid example of something that moved me to make a purchase as a gift. Recently, I wanted to order my cousin a watch for his birthday (what a great family member I am, right?) Browsing around for watches on Reddit, someone recommended the Victorinox Alliance as a really underrated watch that was surprisingly inexpensive. Here’s the picture on Amazon: …needless to say, I had nothing overtly bad to say, but I wasn’t WOW’d. I really couldn’t understand why people were ranting and raving about it on Amazon.
As my friend Henneke points out in this top-notch piece, this study has shown Buy TG Database that one of the strongest ways to increase the desire to own a product is to get it into the person’s hands. Selling online, business owners have to realize that a high quality image is their best bet to emulate this experience. As we’ve shown above, product descriptions must be nailed down too, but generally fall behind images in importance. Imagine running an eCommerce store with just product images or product descriptions—one would be feasible, the other wouldn’t.
Here’s a candid example of something that moved me to make a purchase as a gift. Recently, I wanted to order my cousin a watch for his birthday (what a great family member I am, right?) Browsing around for watches on Reddit, someone recommended the Victorinox Alliance as a really underrated watch that was surprisingly inexpensive. Here’s the picture on Amazon: …needless to say, I had nothing overtly bad to say, but I wasn’t WOW’d. I really couldn’t understand why people were ranting and raving about it on Amazon.