Post by account_disabled on Mar 4, 2024 22:47:02 GMT -5
It must aggregate in the name of specific and positive values with the aim of informing, educating and raising awareness. With the aim of growing and improving. To change. Here, in times of crisis, communication is this: it is information, it is education, it is awareness-raising. Communication is responsibility. It's culture. The best example of reaction and cultural change in times of crisis is what Giorgio Armani , the king of fashion, offered us . Already in February he had decided to greet Milan Fashion Week with a closed-door fashion show. «What to do was already clear within me: work is my life and the fashion show is the most important moment of every season, but always, in all the decisions I make for the company, my employees come first. Their safety and that of the guests was the important thing to ensure.
This is what he told her in an interview with Corriere della Sera . But Brazil Phone Number it certainly didn't stop there. He donated 1 million and 250 thousand euros to the Sacco Hospital, Cancer Institute, to the Spallanzani in Rome, to the San Raffaele in Milan. He closed his group's shops, restaurants and hotels well before the Prime Ministerial Decree forced us to do so, to protect the health of his employees, customers and the entire community. And then, always before anyone else, he reconverted the Italian company factories into the production of disposable gowns which are intended for the protection of healthcare workers busy dealing with the Coronavirus.
Brands today can and must be the change. And they must spread messages that encourage all of us to improve. #2. Respect how people feel and understand their motivations Everyone reacts in their own way when faced with a crisis. There are those who are afraid, those who manage to maintain an optimistic attitude, those who fall into panic, those who balance on a middle road. Before you write anything and convey any content, you need to ask yourself how people feel. You must understand that not everyone reacts to the crisis in the same way and that every single person is animated by intimate and personal motivations . If you understand these motivations, you hold the key to communicating the right way. An example? Today, having full pantries makes us feel more secure.
This is what he told her in an interview with Corriere della Sera . But Brazil Phone Number it certainly didn't stop there. He donated 1 million and 250 thousand euros to the Sacco Hospital, Cancer Institute, to the Spallanzani in Rome, to the San Raffaele in Milan. He closed his group's shops, restaurants and hotels well before the Prime Ministerial Decree forced us to do so, to protect the health of his employees, customers and the entire community. And then, always before anyone else, he reconverted the Italian company factories into the production of disposable gowns which are intended for the protection of healthcare workers busy dealing with the Coronavirus.
Brands today can and must be the change. And they must spread messages that encourage all of us to improve. #2. Respect how people feel and understand their motivations Everyone reacts in their own way when faced with a crisis. There are those who are afraid, those who manage to maintain an optimistic attitude, those who fall into panic, those who balance on a middle road. Before you write anything and convey any content, you need to ask yourself how people feel. You must understand that not everyone reacts to the crisis in the same way and that every single person is animated by intimate and personal motivations . If you understand these motivations, you hold the key to communicating the right way. An example? Today, having full pantries makes us feel more secure.