Post by account_disabled on Dec 20, 2023 23:01:24 GMT -5
You have an idea for a blog post and think you have a good keyword to target. You can create amazing content, build links through guest posts and emailing (here's how to find someone's email address ), and end up on the first page of Google . You are receiving hundreds of visits a month… But your revenue from that item remains €0 net. This is because you didn't research your keywords correctly and in advance. You may have found a keyword, but there is a big difference between finding a keyword and doing keyword research. Properly researching a keyword means understanding its revenue potential, its competitiveness, and even the exact type of content you need to create in order to rank for it. You'll see what I mean at the end of this guide. Simply put: Proper keyword research can make the difference between a winning SEO campaign that makes your business tons of money and a total waste of time and money.
The first concept to understand when talking about keywords is search Country Email List volume . This value is what most people look at when they first start researching keywords, but also one of the worst metrics to reference. A high search volume can be deceptive for two reasons: The “raw” number of people searching for something has very little to do with how much you can actually earn from that traffic. For example, if you rank for a keyword that gets 10,000 searches per month, but then people are just looking for information and aren't ready to buy (hint: you should define search intent. We'll talk about that later. ), your profits will not benefit at all. Just because 10,000 people search for a keyword doesn't mean that all 10,000 people will actually click on a result. Take a look at the keyword “How old is Trump,” for example: it gets 30,000 searches per month, but only 13% of those people actually click on a site.
This is because people get the answer directly on Google and don't have to click to find it. Keyword search volume and click-through rate Keyword search volume compared to click-through rate Keyword research: bad example of a keyword Bad keyword example On the other hand, low search volume doesn't mean that a keyword is bad or that the number you see is the number of visitors you'll get. Virtually every page that ranks in Google for a given keyword simultaneously ranks for dozens, hundreds, and sometimes thousands of other keywords. These other keywords are generally synonyms and long tail keyword variants . There are also LSI (Latent Semantic Indexing) keywords, which we'll get to later. For example, check out this post my wife, Kayla, wrote for The Wandering RV. She was targeting the keyword “best camping gear,” which gets about 2,700 searches per month according to Ahrefs.
The first concept to understand when talking about keywords is search Country Email List volume . This value is what most people look at when they first start researching keywords, but also one of the worst metrics to reference. A high search volume can be deceptive for two reasons: The “raw” number of people searching for something has very little to do with how much you can actually earn from that traffic. For example, if you rank for a keyword that gets 10,000 searches per month, but then people are just looking for information and aren't ready to buy (hint: you should define search intent. We'll talk about that later. ), your profits will not benefit at all. Just because 10,000 people search for a keyword doesn't mean that all 10,000 people will actually click on a result. Take a look at the keyword “How old is Trump,” for example: it gets 30,000 searches per month, but only 13% of those people actually click on a site.
This is because people get the answer directly on Google and don't have to click to find it. Keyword search volume and click-through rate Keyword search volume compared to click-through rate Keyword research: bad example of a keyword Bad keyword example On the other hand, low search volume doesn't mean that a keyword is bad or that the number you see is the number of visitors you'll get. Virtually every page that ranks in Google for a given keyword simultaneously ranks for dozens, hundreds, and sometimes thousands of other keywords. These other keywords are generally synonyms and long tail keyword variants . There are also LSI (Latent Semantic Indexing) keywords, which we'll get to later. For example, check out this post my wife, Kayla, wrote for The Wandering RV. She was targeting the keyword “best camping gear,” which gets about 2,700 searches per month according to Ahrefs.