Post by account_disabled on Dec 20, 2023 23:04:51 GMT -5
If you type that into Google and look at the results, you'll see lots of ads for RV rentals and a map showing RV rental companies in Las Vegas. If a person is doing this research, they are probably ready to purchase or very close to doing so. High search intent High search intent Search intent : These are keywords that indicate that people are still researching a solution, but will likely buy soon. The words “best” and “review” often fall into this category, such as “best RV rental companies.” Intermediate purchase intent Intermediate purchase intent Informational intent : These keywords come from people who are strictly looking for information and aren't ready (or even thinking) about purchasing something.
The How old is Trump example falls into this category. Another example that fits RV rental would be Buy Bulk SMS Service something similar to “how to travel with a pet”. However, don't think you have to focus only on intent keywords . Informational keywords can help you build your email list and drive people into your marketing funnel to purchase from you. Search intent is also important to know because it affects how content ranks on Google. If you try to create a landing page to rank for an informative keyword when Google is instead ranking very long blog content, you probably won't even rank if your on-page SEO is perfect and contains lots of backlinks because that's simply not what you want. the user is looking for. For example, let's say you want to rank for the keyword “small campers“.
Then create a guide on owning small campers. However, when we look at Google, we can see that people are not looking for a guide, but rather a list of small campers to buy. Search intent example Search intent example That's why even after you've found good keyword ideas , you should always manually Google them and see what's currently ranking to get an idea of the content you need to create. Don't write an endless guide if people just want a quick answer, and don't try to position a blog post when people are looking to buy a product. I mentioned LSI keywords. This term stands for Latent Semantic Indexing, and is Google's fancy way of referring to “synonyms and related keywords.” They are words that are usually found together when talking about a single topic and are semantically related to each other.
The How old is Trump example falls into this category. Another example that fits RV rental would be Buy Bulk SMS Service something similar to “how to travel with a pet”. However, don't think you have to focus only on intent keywords . Informational keywords can help you build your email list and drive people into your marketing funnel to purchase from you. Search intent is also important to know because it affects how content ranks on Google. If you try to create a landing page to rank for an informative keyword when Google is instead ranking very long blog content, you probably won't even rank if your on-page SEO is perfect and contains lots of backlinks because that's simply not what you want. the user is looking for. For example, let's say you want to rank for the keyword “small campers“.
Then create a guide on owning small campers. However, when we look at Google, we can see that people are not looking for a guide, but rather a list of small campers to buy. Search intent example Search intent example That's why even after you've found good keyword ideas , you should always manually Google them and see what's currently ranking to get an idea of the content you need to create. Don't write an endless guide if people just want a quick answer, and don't try to position a blog post when people are looking to buy a product. I mentioned LSI keywords. This term stands for Latent Semantic Indexing, and is Google's fancy way of referring to “synonyms and related keywords.” They are words that are usually found together when talking about a single topic and are semantically related to each other.